B2B SFA for Lerida


About Lerida

With over 20 years experience in the market, one of the biggest importers of beverage, wine and tabacco in Romania, having today over 500 brands in portfolio.

The company gained know-how and experience by being the exclusive importer and distributor of Bacardi Martini in Romania for 17 years, Les Grands Chais de France, Sogrape Vinho Castello Banfi and Duca di Salaparuta and many other major producers from different countries.


Creating an easy-to-use yet comprehensive user interface for hundreds of B2B parteners.


Building an end-to-end cloud web and mobile SFA platform.


Lerida encountered the need of a system that would help them distribute the products and brands using a simple and automated flow.

Starting from this request, after few weeks of analysis, we have developed a custom distribution platform for more than 1000 premium wines, cigars and accessories from different countries.

As a B2B solution, the relationship between seller and customer is closer and the sales agent, one of the main pawns of this process, makes considerable efforts to improve this relationship. The solution was developed exactly with purpose of improving this relationship, making it easier to manage and increasing efficiency.

From the main advantages we mention the complex purchase process, scalability and speed, the mobile commerce component, the accurate inventory and order management and of course the effective reporting.


Product database


Sales processes automated


Fintech solution integrated

The application developed by Insoftive for Auto Broker, helped us to save time and to dose our efforts efficiently. Since we've been using it, we've managed to have an assembly picture of the company and the activities of each department in real time, allowing us to make prompt decisions to increase the company's productivity.

Through it we can manage all the needs of the business from a single program that we can access from anywhere, anytime and from any device. The Insoftive team has always treated all our requests with seriousness, professionalism and promptness and provided us with all the software updates. We highly recommend their product and services.

Claudiu Ghita
Claudiu Ghita
Executive Manager

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